Monday, February 13, 2017

Move Over Ivanka

By Valerie X Armstrong
When I was a young wife and mother, I did many things to contribute financially to the household...I worked part time jobs of various kinds along with helping my husband in his business...I sold real estate, worked retail, managed a tanning salon, cleaned offices, bought and sold antiques for profit , did party catering for friends and family, baby sat, did ironing for others, sold exercise equipment door to door, tutored kids and adults and tried to start my own clothing design company. 
  The idea to start the clothing company was a good one.  I had design that was original and a hit with the plus sized community.  Being plus sized at the time, myself, worked out well.  I advertised my creations with a hand drawn, hand written ad in the back of a plus sized magazine called BBW (Big Beautiful Woman).  It was a popular magazine and the first of it's kind created especially for the plus size market.   All the models were plus sized beauties and the articles were great.  My little ad got quite a lot of interest and questions, but not a lot of sales from individuals...I did, much to my surprise, get several large orders from dress shops all over the country.  I was just making these outfits by myself in my dining room with my little portable sewing machine.  I could make one in a couple of hours, but the orders were so large that I was spending every waking moment on them and still couldn't keep up with the orders.  My sewing machine started to malfunction.  I knew I needed help...The customers I had already served wanted more and sent repeat orders...I was trying to find help and get a loan to get professional equipment.  I knew nothing of business.  I had just expected to have a few individuals send orders and I could handle that, but I was inundated with orders....BIG orders.  This was before the internet and I tried to research starting a business, but I wasn't too savvy at that point and had no formal business plan.  I went to the Small business Administration and bank after bank trying to get a loan to rent space and buy equipment and hire help, but was turned down repeatedly...Some even smiled condescendingly and patted me on the head..  Eventually, I ran out of steam and had to give it up.  My success did me in.  It made me sick having to turn down orders...I gave it my best shot though.  It's so much easier when you have money and backing to make a successful business...Having a famous last name doesn't hurt, either.